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GENETIC SCREENING FOR POPULATION HEALTH MANAGEMENT
Reducing Cost & Increasing Downstream
Population Health strategies often fail because the upfront effort to reimbursement ratios are imbalanced. Genetic screening helps ease the transition away from fee for service and offers quantifiable data to track.

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POINT OF ENTRANCE STRATIFICATION
Population Health strategies depend on risk stratification and genetic testing too often is used too late in the care continuum. Having a message that resonates with primary care physicians, a workflow that easily enables testing to occur at that level, and a strategy for screening pull through is essential. I generated the messaging and created several workflows which have manifested true population health programs for hospitals
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